Here’s a “Cut N Paste Morning Show Sponsorship” Idea

We recently pitched this to a national client. In this example, the Morning Show Sponsorship was an add-on to a 12 week schedule. Inventory included 38 Sponsorship IDs (15 seconds) plus a product giveaway and promos. Logic for pricing was AM Drive :15 rate.

KXXX Morning Show Sponsorship
• Powered by (Sponsor) :15 IDs – 2X per hour. 6a-9a. M–F with (talent).
• Powered by (Sponsor) :15 IDs – 2X per hour. 6a-10a Saturdays – with (talent/syndicated talent).
• Total of 38 Morning Show Sponsor IDs weekly.
• Product Giveaway, with product offering descriptions, at 7:20 weekdays with Early Morning Brainbuster Trivia.  Includes 15 promos weekly to promote the daily contest and (Sponsor) sponsorship.

Cost: $321.10 Weekly