Many of our past clients have been so excited to get their new website. Then the realization sets in that now the work begins on keeping it up to date and what content should we be including. The fact is that websites that are not regularly maintained are very soon forgotten.
A good example of this is a brochure-type website. Once the brochure is read, it’s not visited again – correct? Just like your radio station, the key to a successful website is repeat visitation. Radio consultant and speaker, Mark Ramsey offers some valuable insight to how you should focus your thinking before starting a website path.
This article courtesy of Skyrocket Radio and originally appeared at http://www.skyrocketradio.com/design/the-most-important-question-you-should-ask-about-your-station-website/.