Should I Post This? A Social Media Posting Guide for Air Personalities

Should I Post This

Social media is often used for personal expression; to show special interests, proud moments, something informative, and personal statements. Social media accounts allow us to be an extension of who were are on the radio.  While it can be tempting to tell everyone everything, air personalities still have a commitment to being the “stand-up” person that everyone hears on the radio.

Once you put something out there, it can be interpreted in any way, by any viewer.  Employers in particular take notice of what you post for the public.  With either your words or your photos, you can have huge impact on your current and future employment.

The infographic below shows that nearly 80% of recruiters check for your postings and frequently reject applicants because of their online presence.  Here’s a checklist of sorts to guide you in posting the right things on your personal or station-related personal social media account.

Infographic courtesy of

Should I Post This

This article courtesy of Skyrocket Radio and originally appeared at

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Jim Sherwood
Jim is Chief at Skyrocket Radio. He started his radio career in 1988. Since then he has worked on-air in all day parts and held nearly every other station position at one time or another.