Station website promotion and content.
Large markets have a bigger target when it comes to using copyrighted material, but that doesn't mean your station and staff should take it less seriously.
Are banner ads as evil as most people think? For smaller markets, they can actually be considered good content.
It's tough to get staff on board with something that is not in their normal day to day like creating website content. Here are some incentive ideas to spark their interest.
Poor design is just one many factors that can turn visitors and potential customers away from learning more about your station's advertising possibilities.
Social media allow us to be an extension of who were are on the radio. Here's a guide for posting the right things on your station-related accounts.
Looking for work "on the cheap"? Fiverr.com allows you to contract people from all over the world for as little as five bucks.
