Large markets have a bigger target when it comes to using copyrighted material, but that doesn't mean your station and staff should take it less seriously.
It's tough to get staff on board with something that is not in their normal day to day like creating website content. Here are some incentive ideas to spark their interest.
Poor design is just one many factors that can turn visitors and potential customers away from learning more about your station's advertising possibilities.
Jim is Chief at Skyrocket Radio. He started his radio career in 1988. Since then he has worked on-air in all day parts and held nearly every other station position at one time or another.
